What share of services and production will go to Poland?

Strategic dispersion of business services

Currently, we are witnessing a trend where companies in sectors such as BPO/SSC, technology, consulting, and finance are increasingly establishing smaller, strategically located regional branches. The relocation of business processes to geographically closer areas, a key aspect of nearshoring, is becoming an important strategy not only for sectors like transport, logistics, and manufacturing but also for outsourcing firms, business service providers, and companies in other industries.

Companies in the BPO/SSC sector no longer limit their operations to large, key operational centers but are instead creating distributed hubs, locating them where they can recruit a suitably qualified workforce. By establishing satellite branches, they connect central headquarters with a network of smaller facilities. This approach allows for better risk management and quicker responses to market changes. It also enables them to tailor their services more closely to specific regional needs, which is particularly crucial in this sector.

To address emerging business needs, companies are also setting up branches that serve as local contact points, coworking spaces, or project areas. This shift reduces the demand for traditional office spaces and aligns with the search for more flexible solutions for hybrid work arrangements. At the same time, it ensures access to highly skilled employees in regions that offer optimal business operation costs.

Local satellite offices

BPO/SSC companies, as well as IT, fintech, and e-commerce entities, are increasingly relocating their operations to countries with lower labor costs. Location decisions are driven by the desire to optimize expenses, gain better operational control, and access skilled human capital. Geographic and cultural proximity facilitates collaboration with headquarters in Western Europe and the U.S., making regions like Central and Eastern Europe (Poland, Czechia, Romania) and Latin America (Mexico, Costa Rica) particularly attractive.

Companies like Capgemini, Infosys, and Wipro are investing in regional hubs in Central and Eastern Europe due to competitive labor costs and a skilled workforce.

Google and Amazon are opening smaller tech branches in countries such as Ireland and Poland to better serve regional clients and support product development.

Consulting and financial firms like Deloitte and Revolut are diversifying their locations by opening offices in smaller cities like Cracow, Sofia, and Monterrey to leverage local talent.

Dedicated regional teams

According to the ABSL report ‘Business Services Sector in Poland 2024,’ 60 new business service centers started operations in Poland between early 2023 and Q1 2024, with most located in Poznan, Wroclaw, and Cracow.

Most new investments are in IT, shared/global business services, business process outsourcing, and research and development. These new facilities have generated 4860 jobs, with an average of 81 employees per center, compared to 201 employees the previous year. Investors come from 16 countries, up from 13 in the previous report, with U.S. and German companies leading the way.

Most clients served by the new facilities are based in Europe. The share of centers serving the U.S. and Canada decreased year-on-year to 61.5%, while the Middle East and Africa accounted for 46.2%. Similarly, the share of centers serving APAC (32.5%) and LAC (23.7%) regions remains lower.

Poland as Europe’s warehousing hub

The relocation of production and logistics to countries closer to target markets has been gaining momentum since the pandemic. Concerns about supply chain disruptions have been exacerbated by geopolitical instability, armed conflicts, and global trade tensions.

Poland is becoming an attractive destination for nearshoring investments due to its location, well-developed logistics and warehousing infrastructure, and competitive operating costs. The country has emerged as a key hub for companies relocating production closer to European markets.

Poland stands out as a highly developed warehousing market and ranks among the top in Europe in terms of capacity, trailing only Germany, France, and the Netherlands. The country has also become a leading European hub for e-commerce, with 30% of its warehouse space dedicated to online retail.

Manufacturing returns to Poland

To minimize risks related to delivery execution and timeliness, and to reduce dependence on Asia, many international companies are choosing to locate their investments in Poland. Over the last three years, Poland has seen a sharp increase in foreign direct investment, with the automotive and electromobility industries and business service centers leading the way.

Poland is a major producer of lithium-ion batteries for electric vehicles. According to the New Mobility Association, Poland is Europe’s leading producer of EV batteries and ranks second globally, after China. The country is also one of the biggest producers of large household appliances.

Companies like Panattoni, known for projects with manufacturing firms such as Reynaers Aluminium, PetRepublic, Knorr, Danfoss, and Tenneco, predict an increase in manufacturing-related demand for industrial space in Poland in the upcoming years. Many inquiries are coming from the wind energy components, automotive, electronics, and space industries.

Poland is also attracting interest from Asian manufacturers as a base for serving Western Europe. Companies from South Korea, Japan, and China are increasingly eyeing Central and Eastern Europe

due to rising labor costs in China (20–25% annually) and potential regulatory pressures from the EU to reduce carbon footprints by locating production closer to end markets.

Author Bartłomiej Zagrodnik, CEO, Managing Partner of Walter Herz

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What share of services and production will go to Poland?

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