Investment Land Case Study: Warsaw’s Wawer District

The key challenge was to demonstrate the value of the property beyond its existing use. The land required an in-depth analysis in the context of the draft General Plan for Warsaw, the possibility of pursuing the Integrated Investment Plan (ZPI) procedure, and the development parameters that could be achieved in the future planning process.

It was also essential to translate complex administrative and spatial conditions into a clear investment product that potential buyers could assess in terms of possible usable residential floor area (PUM), timeline, risk and future project profitability. Another important element was to properly communicate the strengths of the location, including access to public transport, urban infrastructure, services, educational facilities and green areas.

We began with a multidimensional analysis of the property, covering its planning status, location, competitive environment and future development potential.

Based on the draft General Plan, we identified the possibility of allocating the site for multi-family residential development. We also analysed the potential use of the Integrated Investment Plan (ZPI) procedure, which could enable the delivery of a residential project of approx. 34,000 sqm of usable residential floor area (PUM).

We then translated the planning parameters into a clear investment product. This included preparing the sales strategy, materials presenting the potential scale of the project, the investment rationale, and communication targeted at a selected group of developers and investors.

The process was not based solely on presenting the size of the land plot. We showed potential buyers the future residential product, the possible scale of development, the strengths of the location and the path towards project delivery.

We also managed investor communication, coordinated the bidding process and supported the client throughout negotiations.

Thanks to our analysis and strategic positioning, the property was presented to the market not through the lens of its existing use, but as a residential project with a clearly defined investment potential.

As part of the project, we identified the possibility of delivering approx. 34,000 sqm of usable residential floor area (PUM), outlined a scenario for changing the property’s function and analysed the potential use of the Integrated Investment Plan (ZPI) procedure. As a result, the land was prepared as a complete investment product, attractive to a selected group of investors.

This approach increased the property’s market appeal, strengthened the owner’s negotiating position and enabled the exclusive sale process to be carried out based on the land’s real, carefully developed potential.