Case study Matarnia Office Park

The project was the first office development for an investor with a non-established position in the commercial sector and without commercialisation experience. A key challenge was to develop a lease offering in a pre-let format and ensure predictable revenues and financial outcomes in line with the investment objectives. Conducting the whole process in a challenging market environment during an economic slowdown and the pandemic posed an additional challenge since tenants demonstrated increased caution, which translated into lengthy decision-making processes.

We started with analysing the design documentation and optimising the building’s layout for commercialisation to ensure that the floor structure, modular space and adopted standards would enable flexible adaptation to diverse tenant needs. We then developed a comprehensive commercialisation strategy, encompassing rental and operating policies, an incentive package, recommended contract lengths and guidelines for the project market communication. We provided comprehensive leasing management services, from inquiry management and arranging presentations, through support with space planning and fit-out budgeting, to active collaboration with brokers and establishing direct relationships with potential tenants, systematically building a pipeline of interest in the project. In the final phase, we represented Domesta in negotiating financial terms and contractual provisions, securing the investor’s interests and ensuring the stability and predictability of future revenues.

Skomercjalizowaliśmy oba etapy inwestycji w 24 miesiące, mimo okresu pandemii i wyraźnego spowolnienia na rynku biurowym. Parametry finansowe najmu przekroczyły początkowe założenia inwestora o ok. 15%, a przychody zostały oparte o terminowe umowy zawarte ze stabilnymi firmami, m.in. Rockfin, Viega, txWireless i Generali, ze średnią ważoną długości umów przekraczającą 5 lat. Projekt zbudował pozycję Domesty jako wiarygodnego inwestora biurowego i wzmocnił markę firmy poza segmentem mieszkaniowym.