Case study Vorwerk (retail chain)

Geographic dispersion meant working simultaneously in multiple local markets, with varying space availability, rental rate levels and landlord practices. Maintaining cost efficiency was crucial – not only in terms of the rent but also adaptation and restoring the interior standard. Brand consistency was equally important for Vorwerk: each location had to look and operate in the same way, regardless of city. In some locations, an additional challenge was renegotiating existing contracts to better meet current needs and market conditions.

We began by analysing local markets and recommending micro-locations that offered the best possible accessibility for clients and employees. We then negotiated and renegotiated lease terms for new and existing locations where improving conditions was more cost-effective than relocating. Simultaneously, we supported fit-out and interior standardisation, ensuring each space was consistent with brand guidelines and operational within a predictable schedule. We conducted the entire process based on a single chain strategy: we monitored costs, deadlines and risks across all locations and ensured quick decision-making when the market or business needs required changes.

Vorwerk has launched 26 locations with a total area of approx. 20,000 sq. m, increasing its reach and availability nationwide. Thanks to the portfolio approach, the company gained greater control over operating costs, and renegotiations and consistent fit-out standards reduced the risk of differences in quality and functionality between locations. Each office was adapted to the brand’s standard, which translated into a uniform customer experience and a professional image throughout the chain. A standardised property management process streamlined coordination and allowed for faster response to market changes and organisational needs.